Ideaz is a marketing strategy company helping medium and small business find and keep more customers. Sounds a little dry, but hey, that’s what we do.
And we couldn’t do it without our very own remarkable proprietary model Imprinting™. The Imprinting™ process consistently creates and delivers greater incremental value to your customer faster than the competition. Many clients have said it gives them a valuable competitive advantage, which has resulted in increased market share and sales. Who knows, it may even work for you.
Ideaz is all about value, we are constantly on the search for new and innovative ways to create and deliver value at the lowest cost possible. That’s one reason you haven’t seen our commercials on the Super Bowl - questionable value.
But wait, there’s more. We do all those other things that a marketing department does – find marketing opportunities, tilt the playing field in your favor, create really effective RFPs to match you with great partners. Specifically, we try to solve your problems while creating and capitalizing on opportunities. Some services are:
- outsourcing marketing functions;
- Integrated and optimized InBound and OutBound marketing strategies;
- interactive web design, implementation and maintenance;
- Reputation™ branding and
- engaging and compelling communications programs – getting people talking about you.
Whether your competition is down the street or in Kowloon China, we’ll help you find and keep more profitable customers faster than they can.
Imprinting™ is a four stage process for creating and delivering highly competitive marketing programs. The four stages are
- Commitment and
Imprinting™ creates a scenario of business five years out, positions the enterprise competitively within that framework; develop strategies that will move the company to that position and generates specific strategically driven annual plans that move the company an attainable distance towards the ultimate five year goal.
Sounds like a lot of work, but it’s worth it.
Unfortunately value is most often linked to pricing and overlooks the true worth of a product or service. It doesn’t help customers if you have the lowest cost wedding cake, but can’t deliver it until two days after the wedding. Value is having a beautiful looking and tasting wedding cake baked and delivered to the banquet hall by 4:00 pm Saturday, the day of the wedding, with no thumb prints in the icing.
The value your company delivers may be as simple as Just in Time delivery (JIT) or it may be more strategic, like creating an entry level, entry priced piece of software, that once installed require additional and more profitable modules to access more sophisticated functionality.
One of the challenges of branding is communicating what branding is, does, and how to implement effective branding. The hurdle is integrating all the elements associated with branding (positioning, equity, leverage, identity, character, “look and feel” … value proposition) into a cohesive and executable process.
I don’t know about you, but current branding models seem really confusing – where do you start, what’s important, in what priority and after all that work, what’s it really going to do for me? Most brand plans end up on the shelf right next the the Mission and Vision statements.
What seems to be missing was a process that was easy to understand, easy to implement and highly effective. So we created Reputation™ Branding.
Reputation™ branding simplifies the process, by using the analogy of hiring a person for a specific job.